EFECTIV™ Sports Nutrition Introduces EFECTIV™ PWO with Cognizin® Citicoline throughout Europe

November 1, 2016 New York, NY

Pre-workout Supplement Helps Build a Mind-Muscle Connection*

EFECTIV PWOPreparing to exercise is just as important as the exercise itself. The body’s muscle, cardiovascular system and brain need to prepare for the intensity to come.

That’s why EFECTIV Sports Nutrition created EFECTIV PWO, its pre-workout energy and focus activator. The nutritional powder is anchored by Cognizin® Citicoline to stimulate the mind-muscle connection.*

The brain is an integral part of any workout. It provides the focus and attention needed to lift weights or power through agility exercises. EFECTIV PWO relies on Cognizin®, a branded form of citicoline, to help enhance communication between neurons, maintain normal levels of acetylcholine, protect neural structures, and enhance health brain activity and energy.*

Citicoline is a compound that promotes the production of phosphatidylcholine (phospholipids), important for brain function. Phospholipids make up approximately 30% of brain tissue, aid neural communication and provide essential protection for neurons. Clinical research has shown that citicoline has multiple applications and is able to improve various aspects of the brain’s physiological activity.*

EFECTIV PWO combines 250mg of Cognizin®, along with other vitamins, minerals, herbs and amino acids in each 5.6g dose. The product comes in a variety of flavors such as Arctic Grape, Blackcurrant and Strawberry Lime. It is suitable for vegetarians and is gluten free.

Learn more about EFECTIV PWO »

About EFECTIV Sports Nutrition

EFECTIV Sports Nutrition was founded in 2013, as part of Allegro nutrition a division of Total Produce, one of the world’s largest fresh produce distributors. EFECTIV NUTRITION has quickly become one of Europe’s fastest growing Active nutrition brands and is now available in over 21 countries. Offering a wide range of sports nutrition and on-the-go protein snacks and foods. EFECTIV are passionate about delivering better products at better value to improve your performance and physique. Learn more at www.efectivnutrition.com

About Cognizin® Citicoline

Cognizin® Citicoline, manufactured by Kyowa Hakko Bio Co., Ltd., is a clinically studied and patented form of citicoline, a natural substance found in every cell of the body and especially vital to brain health.* Citicoline is a potent brain-health nutrient. A proprietary form of citicoline, Cognizin® has been clinically studied to support mental energy, focus, attention and recall. Cognizin® is manufactured through a patented fermentation process to yield high quality and high purity. Cognizin® is also highly stable, GRAS, ultra-pure and allergen-free. More about Cognizin® Citicoline

About Kyowa Hakko Europe

Kyowa Hakko Europe and Kyowa Hakko Bio Italia are the Central-North and South European sales office for Kyowa Hakko Bio Co., Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products. For more information, visit Kyowa Hakko Europe GmbH at www.kyowa.eu or email at bio-chemicals@kyowa.de

About Kyowa Hakko USA

Kyowa Hakko USA is the North & South American office for Kyowa Hakko Bio Co. Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing and marketing of pharmaceuticals, nutraceuticals and food products. Kyowa is the maker of branded ingredients including Cognizin® Citicoline, Lumistor® L-Hydroxyproline, Pantesin® Pantethine, Setria® Glutathione, as well as Sustamine® L-Alanyl-L-Glutamine. For more information, visit www.kyowa-usa.com.