New Doctor-Formulated Energy Supplement Electrolyte Boost, Powered by Cognizin®, Boost Without Water Debuts today announced the launch of Electrolyte Boost, a doctor-formulated and water-free electrolyte support product . By eliminating water, the primary delivery mechanism for critical electrolytes, Electrolyte Boost provides a simple, fast, great-tasting way to replace minerals and deliver nutrients to your cells to support overall hydration and activity

“We are continually looking at how active people’s lives are changing and how to fulfill their need for efficient, yet multi-functional health and performance support,” noted Gary Kleinman, Founder and CEO, “Our goal is to provide consumers nationwide with clinically proven health and wellness products that simply and effectively fit into their busy lifestyle.

Electrolyte Boost is absorbed by the cheek and tongue, entering the bloodstream faster than passing through the stomach and intestines. Each single-serve sachet has 3x the electrolytes of water or sports drinks alone, and 75% more electrolytes than products currently on the market. It also provides vitamins and other essential nutrients, and the 250 mg per serving of Cognizin® Citicoline to boosts brain health, attention, and focus. Electrolyte Boost has zero grams of sugar, making it a low-calorie option for anyone in need of a boost. Electrolyte Boost also extends activity without a bathroom break

“We are excited to have Cognizin® Citicoline featured as a key ingredient in Electrolyte Boost,” says Karen Todd, MBA, RD, Vice President of Global Brand Marketing, Kyowa Hakko USA, Inc. “This innovative formula and unique water-free delivery system supports our goal of advancement and innovation within the brain health arena.

The revolutionary way that Electrolyte Boost maintains proper electrolyte balance is by reducing the dependency on fluids, which means less urination, thereby maintaining a more extended electrolyte balance in the body. When a person sweats, electrolytes are also excreted from the body. Electrolytes are essential because they are what your cells (especially nerve, heart, and muscle cells) use to maintain electrical communication with cell membranes and carry electrical impulses (nerve impulses, muscle contractions) to other cells. Your kidneys keep the electrolyte concentrations in your blood constant despite changes in your body.

To learn more about Cognizin® Citicoline, please visit:

To purchase’s Electrolyte Boost, please visit:

About Cognizin® Citicoline

Cognizin® Citicoline, manufactured by Kyowa Hakko Bio Co., Ltd., is a clinically studied and branded form of Citicoline, a natural substance made endogenously in the body and especially vital to brain health. Citicoline is a potent brain-health nutrient. A proprietary form of citicoline, Cognizin® has been clinically studied to support mental energy, focus, attention, and recall. Cognizin® is manufactured through a fermentation process to yield high quality and high purity. Cognizin® is also highly stable, GRAS, ultra-pure, and allergen-free. For more information on Cognizin®, visit

About Kyowa Hakko USA:

Kyowa Hakko USA is the North & South American office of Kyowa Hakko Bio Co. Ltd., an international health ingredients manufacturer and world leader in the development, manufacturing, and marketing pharmaceuticals, nutraceuticals, and food & beverage products. Kyowa is the maker of branded ingredients, including IMMUSE™ LC-Plasma, Eyemuse™ Lacticaseibacillus paracasei KW3110, Cognizin® Citicoline, Pantesin® Pantethine, Setria® Glutathione, as well as L-Alanyl-L-Glutamine. For more information, visit

About is dedicated to “Powering Your Performance” as a global provider of clinically proven health and wellness products. is on a mission to deliver ease and health to active individuals. The company’s goal is to study and understand how people live their lives and provide supplements to support them in all their activities in the most efficient, simple and satisfying manner.

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