Memory Loss: What’s Normal and What’s Not?

Not all memory changes are a cause for concern. Here’s how to recognize what’s normal age-related forgetfulness and when it might be time to talk to your doctor.

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Misplacing your keys, forgetting a name, or walking into a room and not remembering why can be unsettling. But occasional memory slips like these are a normal part of getting older. So, how can you tell what’s typical age-related forgetfulness, and when it might be a sign of something more serious?

In this article, we’ll break down what changes in memory are considered normal with age, what signs may point to a deeper concern, and what you can do to support your brain health at any stage.

What Is Normal Age-Related Memory Loss?

When it comes to memory loss, minor changes are expected with age. As the brain ages, it processes information more slowly, which can affect how quickly you recall names, facts, or even recent conversations. These occasional lapses are usually harmless. As long as they don’t interfere with your daily routine or ability to live independently, they’re considered a typical part of growing older.1,2

At what age is it normal to experience memory changes?

Forgetfulness often begins in your 50s or 60s and becomes more noticeable over time. These shifts are generally mild and reflect the brain’s natural aging process. In fact, about 40% of people aged 65 or older have age-associated memory impairment. That’s roughly 16 million people in the United States.3

Common Signs of Normal Age-Related Memory Changes

These types of occasional lapses are considered a normal part of aging, according to the National Institute on Aging and other experts.1,4,5

  • Needing more time to recall names or details
  • Misplacing items from time to time (like keys or glasses)
  • Forgetting the name of an acquaintance
  • Having “tip-of-the-tongue” word-finding moments
  • Taking longer to learn new information or skills
  • Occasionally forgetting appointments or tasks, then remembering them later

Even if these occasional slips catch you off guard, they’re often nothing to worry about. Recognizing what’s typical with age can help you feel more at ease and spot the signs that may deserve a closer look.

When Should You Worry About Memory Loss?

While some forgetfulness is expected with age, not all memory changes should be brushed off. Certain shifts in memory may point to a more serious underlying issue. The key difference is whether the problem is occasional and manageable or persistent and disruptive.

Everyday lapses, such as misplacing your glasses or briefly forgetting a name, are typically short-lived and do not interfere with your ability to function. More serious memory problems, on the other hand, tend to be ongoing and may affect decision-making, following directions, or managing daily tasks1,2,3,4

Signs That Memory Issues Might Need a Closer Look

While many memory lapses are a normal part of aging, certain changes may suggest something more serious. If you’re noticing any of the following, it may be time to talk with a healthcare provider.4,6

  • Forgetfulness that is becoming more frequent or persistent
  • Repeating the same questions or stories without realizing it
  • Difficulty following directions or keeping up with conversations
  • Trouble managing daily tasks like paying bills
  • Poor judgment or decisions that are out of character
  • Noticeable changes in personality, mood, or behavior
  • Confusion about time, location, or familiar people

What Causes Memory Loss?

Not all memory problems are caused by aging or dementia. A wide range of factors can affect how your brain stores and retrieves information. Some causes are temporary and reversible, while others may signal the early stages of cognitive decline.

In addition to age-related changes, lifestyle factors such as poor sleep, chronic stress, or a lack of brain-supporting nutrients (like blueberries or walnuts) can interfere with memory. Even mild dehydration or skipping meals may make it harder to concentrate and recall information. Certain medications, mental health conditions, or underlying issues, such as thyroid disorders, can also contribute to memory problems.2,4,7

The good news is that many of these causes can be addressed or reversed. While aging itself isn’t something you can change, treating a vitamin deficiency, adjusting a medication, or finding better ways to manage stress can often lead to noticeable improvements in memory.5,8,9

Do Supplements Really Help with Focus and Memory?

When memory starts to slip or focusing becomes harder, it’s not uncommon to wonder if cognitive health supplements can help. But do these products actually work?

Research indicates that certain nutrients and compounds can support cognitive performance, particularly when they address specific deficiencies or are included in a comprehensive brain health plan. For example, vitamin B12, omega-3 fatty acids, and certain antioxidants may help protect brain cells and improve mental clarity in older adults.8,10,11 Ingredients like citicoline have shown promise in supporting attention, memory, and mental energy.12,13,14

That said, no supplement is a magic fix. The best outcomes result from pairing science-backed ingredients with lifestyle habits that nourish the brain, such as regular exercise, adequate sleep, social engagement, and a nutrient-rich diet. If you’re considering a supplement for memory or focus, look for one with clinical research behind it, and speak with a healthcare provider to ensure it’s suitable for your needs.

Aging and Memory: The Bottom Line

Memory changes can be unsettling, but they’re not always a sign of decline. Understanding what’s typical, what’s not, and what’s reversible gives you the power to respond proactively. From identifying early warning signs to supporting your brain with science-backed nutrients and healthy habits, there are steps you can take at any age to stay mentally sharp.

Aging doesn’t mean decline. With the right lifestyle changes and brain-nourishing nutrients like Cognizin® citicoline, you can support memory, focus, and brain health at every stage of life.

Find products with Cognizin®


1Centers for Disease Control and Prevention. Signs and Symptoms of Dementia. CDC. August 14, 2024. Available at: https://www.cdc.gov/alzheimers-dementia/signs-symptoms/index.html. Accessed June 13, 2025.

2Mayo Clinic Staff. Memory Loss: When to Seek Help. Mayo Clinic. Available at: https://www.mayoclinic.org/diseases-conditions/alzheimers-disease/in-depth/memory-loss/art-20046326. Accessed June 13, 2025.

3Small GW. What we need to know about age related memory loss. BMJ. 2002 Jun 22;324(7352):1502-5.

4National Institute on Aging. Memory Problems, Forgetfulness, and Aging. NIA. Available at: https://www.nia.nih.gov/health/memory-loss-and-forgetfulness/memory-problems-forgetfulness-and-aging. Accessed June 13, 2025.

5Shafto MA, et al. On the tip-of-the-tongue: neural correlates of increased word-finding failures in normal aging. J Cogn Neurosci. 2007 Dec;19(12):2060-70.

6Alzheimer's Association. 10 Early Signs and Symptoms of Alzheimer's. Alzheimer's Association. Available at: https://www.alz.org/alzheimers-dementia/10_signs. Accessed June 13, 2025.

7Cascella M, Al Khalili Y. Short-Term Memory Impairment. In: StatPearls [Internet]. Treasure Island (FL): StatPearls Publishing; 2025 Jan–. PMID: 31424720.

8Soysal P, Turan Isik A. Vitamin B12 deficiency can be a cause of acute reversible parkinsonism and cognitive impairment in older adults. Geriatr Gerontol Int. 2018 Apr;18(4):650-651.

9Tripathi M, Vibha D. Reversible dementias. Indian J Psychiatry. 2009 Jan;51 Suppl 1(Suppl1):S52-5.

10Fekete M, et al. Improving Cognitive Function with Nutritional Supplements in Aging: A Comprehensive Narrative Review of Clinical Studies Investigating the Effects of Vitamins, Minerals, Antioxidants, and Other Dietary Supplements. Nutrients. 2023 Dec 15;15(24):5116.

11Loong S, et al. Omega-3 Fatty Acids, Cognition, and Brain Volume in Older Adults. Brain Sci. 2023 Sep 2;13(9):1278.

12Nakazaki E, et al. Citicoline and Memory Function in Healthy Older Adults: A Randomized, Double-Blind, Placebo-Controlled Clinical Trial. J Nutr. 2021 Aug 7;151(8):2153-2160.

13McGlade E, et al. Improved Attentional Performance Following Citicoline Administration in Healthy Adult Women. Food Nutr Sci. 2012 Jun;3(6): 769-773.

14Calabrese C, et al. Effects of a standardized Bacopa monnieri extract on cognitive performance, anxiety, and depression in the elderly: a randomized, double-blind, placebo-controlled trial. J Altern Complement Med. 2008 Jul;14(6):707–13.

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